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Creating buyer personas is a helpful step in establishing a target audience for your ecommerce business. Learn about the who, what, where, and why behind buyer personas…
Don't let the anonymity of a non-physical storefront scare away potential customers. Consider these tips for reducing purchase anxiety and earning customer trust…
Learn how to use a Net Promoter Score (NPS) to understand and improve customer loyalty for your ecommerce store…
Customer feedback is a vital part of ensuring the success of any business. Check out our breakdown of quantitative and qualitative feedback and the best ways to gather each…
What do you do when your business receives a negative review? Learn the best ways to respond and, hopefully, turn an unhappy customer into a repeat customer…
It is critical to have a process for online reputation management so that your business can build trust with potential customers. Learn how to begin your strategy here…
How do you balance customer acquisition and retention (and growing customer spend)? Read our post to find out, and pick up some tips for each strategy…
Check out our reasons why it's important to write a “thank you for your purchase” email, and tips for crafting an email that helps your business thrive…
Social proof can boost conversion rates from 2-3% to over 10%. Read on to find out how to leverage social proof to increase your conversions…
