Decide what to sell
Your first step is deciding which products or services to offer. Your products can range from unique products you’ve created to sourced items from third party vendors or drop shippers. To help you choose the right products for your online store, read our comprehensive guide on selecting products to sell online.
Identify your target market
Researching and identifying your target market and competition will go a long way to help you decide product pricing, website design and branding, and build your initial marketing strategy. This can provide insights into showcasing your product’s benefits to potential customers.
Pick an all-in-one ecommerce platform
Picking the right ecommerce platform is just as important as the product you sell. Make sure you choose a fully hosted, all-in-one solution that allows you to own both the website and the ecommerce shopping cart software. This way, you don’t need coding skills or have to pay transaction fees on sales. You also have access to a support team to help you set up your store.
Build your online store
Choose an ecommerce theme or a custom design that works with your brand. Set up product categories and upload your inventory with as much information as you can. Set up shipping methods and payment gateways.
Create detailed “About Us” and “Contact Us” pages to tell your story. Again, if you’re using a hosted, all-in-one platform, these are included. Now you’re ready to sell products online.
Advertise and market your web store
Once you have your ecommerce store up and running, your next step is to start connecting to potential customers. Another advantage of the all-in-one ecommerce platform is the built-in SEO tool that allows you to optimize your site for search engines and users. Connect with your customers on social media and advertise through PPC ads and shopping engines. To help you maximize revenue and improve conversions, check out the ecommerce conversions guide.
Essentials for online business
SSL Certificates
Increase your customer’s trust in your ecommerce website by purchasing an SSL Certificate to protect private customer data.
Credit Card Processing
Accept a variety of credit and debit card payments online with an ecommerce payment processing solution.
